Messaging. Messaging. Messaging. Messaging.

Oh yes, it's another post with another example of good quality Green Party messaging, this time from our friends in the UK Green Party. So if you have not read all my previous posts about messaging and why it is important to the Green Party, here's the reason why:

Messaging allows you to frame the debate on your terms, and present your values, organization, policies, and ideas to your supporters and public in general, on your terms.

That's it. That the entire organic enchilada. This foundational messaging is key to making any kind of advances in fundraising, outreach, membership growth, and electoral activity. Want a good example? Here you go - from the UK Green Party, a well put together page describing what they stand for in terms of their own values.

What we stand for

Our Core Values

These are the guiding principles that lie at the heart of all Green Party policies and actions:

• Humankind depends on the diversity of the natural world for its existence. We do not believe that other species are expendable.

• The Earth's physical resources are finite. We threaten our future if we try to live beyond those means, so we must build a sustainable society that guarantees our long-term future.

• Every person, in this and future generations, should be entitled to basic material security as of right.

• Our actions should take account of the well-being of other nations, other species, and future generations. We should not pursue our well-being to the detriment of theirs.

• A healthy society is based on voluntary co-operation between empowered individuals in a democratic society, free from discrimination whether based on race, colour, gender, sexual orientation, religion, social origin or any other prejudice.

• We emphasise democratic participation and accountability by ensuring that decisions are taken at the closest practical level to those affected by them.

• We look for non-violent solutions to conflict situations, which take into account the interests of minorities and future generations in order to achieve lasting settlements.

• The success of a society cannot be measured by narrow economic indicators, but should take account of factors affecting the quality of life for all people: personal freedom, social equity, health, happiness and human fulfilment.

• Electoral politics is not the only way to achieve change in society, and we will use a variety of methods to help effect change, providing those methods do not conflict with our other core principles.

• The Green Party puts changes in both values and lifestyles at the heart of the radical green agenda.

We need the support of everybody who shares in our values. Join today.

So why is this a good piece of messaging?

1. It sets up the question (What do you stand for?) and allows the party to answer it exactly the way they want to, and on their own terms.

2. The statements are short, simple, and direct. There is NO policy actions listed. All the points are value statements.

3. The piece of messaging asks you to DO something (If you believe this, we need your help, join us).

The key to messaging on your own terms is: Values statements, simplicity, positivity, repetition. Keep it up and you will be much better position to articulate Green Values to the public!