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Saturday
Jul162011

Just a reminder - questions to ask yourself when you are writing something political...

DateSaturday, July 16, 2011 at 3:13PM

There you are, sitting at your desk in some office, charged with writing a hard-hitting, concise piece of political brilliance.

Before your fingers become a blur of hyperbole, innuendo, false-correlations, and insinuations, remember to ask yourself:

  1. How does this writing assignment fit in with your (campaign, group, agency) communication strategy? Does it help, harm, or do nothing to advance it?
  2. What do you want your reader to KNOW after they finish?
  3. What do you want your reader to DO after they finish?

Follow these tips, and you will have better writing than many of the politicals hacks out there right now!

--

Daryl Northrop

 

AuthorDaryl Northrop | CommentPost a Comment |
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